It?s a Vibrant World: The This means of Colour Across Borders

As children, we are often asked ?what?s your favorite color?? We believed that our color choice says a good deal about who we have been, and that the questioner will immediately understand its meaning.

But colors, like words, tend not to carry universal meaning. We all have different reactions to various tones and shades depending on how and where i was raised, our past experiences with it, and our group of preferences ? which, like children, can adjust inexplicably.

The simple truth is colors carry a good deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are aware of some of these differences, you'll be able to prevent embarrassing cultural mistakes when speaking about and taking advantage of colors among colleagues, friends, and clients ? and it'll allow you to promote your product effectively in global markets.

Below, a simple guide to 5 colors worldwide.


In Western cultures, black is assigned to death, evil, and eternity. In some Eastern cultures, however, it often carries the opposite meaning; in China, black may be the signature color for young children, which is employed in celebrations and joyous events.

White, on the other hand, symbolizes age, death, and misfortune in China plus many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is probably the most powerful colors, and its particular meanings in many cultures run deep:

China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, and when combined with white, signifies joy.

Japan - The traditional color for any heroic figure.

Russia - Representative with the Communist era. For this reason, experts recommend to get extremely careful when you use this in Eastern European countries.

India - Purity, so wedding costumes are often red. Also the colour for married women.

United States - Danger (think "red light!") and found in in conjunction with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a color of life and health. But in other regions of Africa, red can be a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa and also other aspects of the continent.


Blue is frequently considered being the "safest" global color, as it could represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is often known as the conservative, "corporate" color.

However, take care when using blue to handle highly pious audiences: along with has significance in nearly all major world religion. For Hindus, it could be the color of Krishna, and many of the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to become a holy color, as the Islamic Qur'an identifies evildoers whose eyes are glazed with fear as زرق zurq, which could be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many more info Western people thought green food was poisonous. Today, green is recognized as an even more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to point a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a sensible choice for packaging.


If the Dutch have almost anything to say about it, the World Cup will likely be flooded with lots of orange august. (Orange is the national colour of the Netherlands as well as the uniform color of the country's famous football team.)

On lack of from the world, however, orange has a a little more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically discusses your color preference to foreign friends or colleagues, you may want to find out more on that color and its particular cultural significance. Also, be alert to color choices because they relate to your business?s campaign copy and graphics ? whether it be printed collateral, an online site, or marketing campaign. Know your marketplace and their respective color conventions which means you don?t inadvertently send a bad message. We recommend this useful visual representation by Information is Beautiful.

Oh buying takeaways, the most popular colors at Acclaro are blue and orange.

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